Legal Settlement Video? Don’t Sound Like An Old Lady!

Expert: Legal Settlement Videos Should Be Upbeat, Energetic

Andrew Colton, the nationally renowned producer of legal “day in the life video,” legal settlement documentary and his trademarked “life after loss®” legal video productions has this advice for attorneys: make sure you legal settlement documentary productions don’t sound like an old lady reading her will.

andrew colton legal video
Andrew Colton promotes brevity in his legal settlement documentaries.

“I have seen videos that are long, boring and quite frankly sound like they originated from a nursing home’s day room. That’s not said to be mean. It’s said to ensure that attorneys understand the importance of urgency and speed.”

Andrew Colton speaks nationally to attorney and legal groups about effective communication. He is an award winning, former on-air national network news correspondent. His day in the life, legal settlement video and life after loss® productions have helped induce more than $1B in settlements.

“It’s not an age equation,” said Colton. “It’s all about delivery. Some believe that legal settlement videos should run 30 minutes. That’s absurd. If your case can’t be made in a 12-15 minute video, there’s something wrong with the communications approach. Legal settlement videos should be upbeat, forward moving, clear and concise. When I am retained, the nation’s leading attorneys are seeking highly effective communications, not long winded drama.”

Andrew Colton is retained in high-stakes, high-value personal injury, wrongful death, truck crash, aviation disaster, products liability, maritime disaster, mass transit disaster, construction accident, amputation and traumatic brain injury cases.

“Everything is a story,” said Colton. “Tell the story. Whether through pictures, words, or both, keep it snappy, keep it clear, keep it concise. These are the elements that almost always lead to success in mediation or settlement conference.”

Day In The Life Video? Stay Away From Court Reporters

Andrew Colton is a legal communications expert, not a “court reporter” with a camera.

Attorneys nationwide seeking high-impact, highly effective “day in the life video” and “legal settlement documentary” productions know that hiring a court reporter is virtually a guarantee for failure.

andrew colton legal video
Andrew Colton is a legal communications expert.

Instead, more than 150 law firms rely on Andrew Colton, an award-winning former on-air national network news correspondent who uses communications and production expertise to make the case — to best represent what your client is truly experiencing as a result of a critical injury.

Court reporters are trained in a tech school and lack the communication skills and production ability of a true professional.

Andrew Colton has spent thousands of hours on live television. His documentaries — used in personal injury, medical malpractice, wrongful death, products liability, aviation disaster, mass transit disaster, even financial crimes cases, communicates your case as a story — his work has helped induce more than $1B in settlements.

If you are a personal injury attorney representing a client whose life is changed as a result of a critical injury, don’t look for the cheapest solution. Look for the best. Andrew Colton’s legal video work is unparalleled.

360 Video For Litigation Not Yet Appropriate For Day In The Life Video, Settlement Video Productions

360 video for litigation
Andrew Colton is the leading legal video producer in North America. His productions have induced more than $1B in settlements.

I am often asked by my clients whether 360 Video — the latest online video trend — is something that should be used in litigation videos. At this point, my answer is no. While a great marketing gimmick, 360 video — which is best described as IMAX meets Google Street View — creates a false narrative which mitigates the purpose of successful day in the life video and legal settlement video productions.

Day In The Life Video productions focus on the injured and how they are living their lives — not how lives are being lived around them. For instance, let’s say your client is going through the cumbersome process of attaching his or her prosthetic leg. The impact from this visual comes from the overview of the prosthetic being attached, not a 360 view — with your client in the center — of what is happening in the room while the device is being attached. The argument remains the same for all traditional aspects of a day in the life video.

Here’s another hypothetical: your client, who suffered massive burns, goes to a big box store. While it is easy to argue that 360 video could capture the gasps and stares as your client meanders through the store, the 360 video equipment — still unnecessarily large — will become the focus of attention. Simply put: you’ll never successfully argue that the gasps and stares were directed at your client and not the 12 cameras on his head or being carried nearby. Successful litigation videos provide the perspective of a fly on the way, not the perspective of being the center of attention.

There are cases where 360 video for litigation may be helpful: site surveys and accident scene reconstruction. If the focus is land or a physical structure, 360 video may provide assistance in communicating the surroundings. But when people are involved, for now, my guidance is stay away from 360 Video for Litigation. It will undermine your argument and the visual imagery you are hoping to communicate.

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Andrew Colton is president of Colton Legal Media and the leading producer of day in the life video, settlement video, and his trademarked “Life After Loss” legal video productions across North America. Logging more than 100,000 miles each year, Andrew works on location with more than 100 attorney and law firm clients in high-stakes, high-value cases. He specializes in personal injury, medical malpractice, products liability, wrongful death, chemical poisoning, burn, mesothelioma, surgical mesh, aviation, police misconduct brain injury and birth injury cases. Telephone 877-484-4611 or use the contact form below to send a message.

Day In The Life Legal Settlement Video Production

Personal Injury Day In The Life Legal Video Settlement Documentary Production Nationwide

day in the life legal videoAndrew Colton’s Day In The Life Legal Video Settlement  productions are high quality documentaries showing the true impact of the incident or accident that led to your client’s current condition. Unlike work produced by deposition videographers, Andrew Colton’s documentaries are high-impact, intelligently produced visual stories that make the indisputable point that there is no other side of the story. Andrew Colton is an award winning former on-air network news correspondent, not a court reporter with a camera. He is retained by more than 100 law firms. His work has helped induce settlements valued in the hundreds of millions of dollars. The nation’s leading trial attorneys — even the United States Department of Justice — use Andrew Colton’s legal video work to make their cases stronger.

An expert in utilizing the “Reptile” approach when appropriate, Andrew is retained in Personal Injury, Medical Malpractice, Truck Accident, Traumatic Brain Injury, Products Liability, Mass Transit Disaster, Birth Injury, Burn, Mesothelioma, Antibiotic Poisoning, Chemical Poisoning, Theme Park Injury, Construction, Police Misconduct, Wrongful Death, Aviation and Maritime cases. Andrew’s Day In The Life legal video productions are beautifully shot, clear and concise.

Andrew is also retained to produce his trademarked “Life After Loss®” videos which are best described as “day in the life legal videos” with short interviews highlighting the impact of an injury or death from the client, family and friends, and long form video settlement brochures. Andrew Colton’s legal video documentaries have helped attorneys induce settlements valued at nearly $1B. There is no outsourcing. Andrew logs more than 100,000 miles each year working — on location — with attorneys and their clients. There is no travel fee.

Learn more on the homepage by clicking here, or telephone 1-877-484-4611. You also use the form below to send a message.

Certified Legal Videographer Is A Bad Hire For Day In The Life Legal Video

Do Not Hire A Certified Legal Videographer (CLVS) For Day In The Life Legal Video, Video Settlement Brochure, Legal Settlement Documentary Production.

legal videographerA certified legal videographer is the last person you want to hire for day in the life, legal settlement video and video settlement brochure productions. I receive calls multiple times a week from attorneys and paralegals who are trying to fix the legal video productions by CLVS members that are poorly shot, poorly edited and unhelpful for mediation and settlement purposes.

Conversely, I am retained nationwide by more than 100 law firms seeking professional litigation communication through high quality legal video productions.

My name is Andrew Colton.  I am a former network news correspondent who is an expert at humanizing your case — whether through an un-scripted “day in the life video” focusing on how a client is living life following an accident or injury, or my trademarked “Life After Loss®” video productions which are used in high-stakes, high-value cases to reveal how life continues for family members and friends following the defendant’s negligence. I am retained in major cases like Amtrak derailments, plane crashes, major trucking accidents, medical malpractice, extermination negligence, personal injury, wrongful death and police misconduct. My work has helped induce nearly $1B in settlements and has been used by the United States Department of Justice. My clients span coast to coast — I work with everyone on location and never outsource.

A certified legal videographer does not have the skill, background or creativity to effectively produce a legal video production to be used in a high-stakes, high-value case. A certified legal videographer is who you want to document a deposition — something that requires no creativity or movement. When it comes, however, to telling stories through visual imagery, law firms nationwide know that a legal communication professional, not a “certified legal videographer” is the way to go.

Learn more on the homepage by clicking here, or telephone 877-484-4611.

There is never a charge for reasonable domestic travel. I shoot, edit, script and handle all aspects of your legal video production.

And no, there are no certified legal videographers involved.