Legal Settlement Video? Don’t Sound Like An Old Lady!

Expert: Legal Settlement Videos Should Be Upbeat, Energetic

Andrew Colton, the nationally renowned producer of legal “day in the life video,” legal settlement documentary and his trademarked “life after loss®” legal video productions has this advice for attorneys: make sure you legal settlement documentary productions don’t sound like an old lady reading her will.

andrew colton legal video
Andrew Colton promotes brevity in his legal settlement documentaries.

“I have seen videos that are long, boring and quite frankly sound like they originated from a nursing home’s day room. That’s not said to be mean. It’s said to ensure that attorneys understand the importance of urgency and speed.”

Andrew Colton speaks nationally to attorney and legal groups about effective communication. He is an award winning, former on-air national network news correspondent. His day in the life, legal settlement video and life after loss® productions have helped induce more than $1B in settlements.

“It’s not an age equation,” said Colton. “It’s all about delivery. Some believe that legal settlement videos should run 30 minutes. That’s absurd. If your case can’t be made in a 12-15 minute video, there’s something wrong with the communications approach. Legal settlement videos should be upbeat, forward moving, clear and concise. When I am retained, the nation’s leading attorneys are seeking highly effective communications, not long winded drama.”

Andrew Colton is retained in high-stakes, high-value personal injury, wrongful death, truck crash, aviation disaster, products liability, maritime disaster, mass transit disaster, construction accident, amputation and traumatic brain injury cases.

“Everything is a story,” said Colton. “Tell the story. Whether through pictures, words, or both, keep it snappy, keep it clear, keep it concise. These are the elements that almost always lead to success in mediation or settlement conference.”

360 Video For Litigation Not Yet Appropriate For Day In The Life Video, Settlement Video Productions

360 video for litigation
Andrew Colton is the leading legal video producer in North America. His productions have induced more than $1B in settlements.

I am often asked by my clients whether 360 Video — the latest online video trend — is something that should be used in litigation videos. At this point, my answer is no. While a great marketing gimmick, 360 video — which is best described as IMAX meets Google Street View — creates a false narrative which mitigates the purpose of successful day in the life video and legal settlement video productions.

Day In The Life Video productions focus on the injured and how they are living their lives — not how lives are being lived around them. For instance, let’s say your client is going through the cumbersome process of attaching his or her prosthetic leg. The impact from this visual comes from the overview of the prosthetic being attached, not a 360 view — with your client in the center — of what is happening in the room while the device is being attached. The argument remains the same for all traditional aspects of a day in the life video.

Here’s another hypothetical: your client, who suffered massive burns, goes to a big box store. While it is easy to argue that 360 video could capture the gasps and stares as your client meanders through the store, the 360 video equipment — still unnecessarily large — will become the focus of attention. Simply put: you’ll never successfully argue that the gasps and stares were directed at your client and not the 12 cameras on his head or being carried nearby. Successful litigation videos provide the perspective of a fly on the way, not the perspective of being the center of attention.

There are cases where 360 video for litigation may be helpful: site surveys and accident scene reconstruction. If the focus is land or a physical structure, 360 video may provide assistance in communicating the surroundings. But when people are involved, for now, my guidance is stay away from 360 Video for Litigation. It will undermine your argument and the visual imagery you are hoping to communicate.

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Andrew Colton is president of Colton Legal Media and the leading producer of day in the life video, settlement video, and his trademarked “Life After Loss” legal video productions across North America. Logging more than 100,000 miles each year, Andrew works on location with more than 100 attorney and law firm clients in high-stakes, high-value cases. He specializes in personal injury, medical malpractice, products liability, wrongful death, chemical poisoning, burn, mesothelioma, surgical mesh, aviation, police misconduct brain injury and birth injury cases. Telephone 877-484-4611 or use the contact form below to send a message.

legal day in the life video

What Is A Legal Day In The Life Video?

A legal day in the life video is highly produced yet real visual representation of what your client is dealing with on a day to day basis. Attorneys use legal day in the life videos to show what briefs can not — that there is a human suffering because of someone else’s negligence.

I am retained nationwide to produce stunning day in the life video productions. A former on-air network news correspondent, more than 150 law firms and attorneys rely on my expertise to provide a finished video documentary that “deposition videographers” just don’t have the experience or creativity to produce.

My legal day in the life video productions routinely lead to record and landmark settlements in personal injury, medical malpractice, wrongful death, traumatic brain injury, aviation, truck accident, police misconduct, products liability, chemical poisoning, birth injury, automobile accident, weapon malfunction and mass transit disaster and theme park accident cases. My work is used in high-profile litigation nationwide and has been utilized by the Department of Justice to prosecute a Fortune 100 company that maimed a family.

Legal Day In The Life Video productions should not be haphazard video splices produced in the least expensive way possible. When produced correctly, a Legal Day In The Life Video production can be the center of a case and used for a successful settlement. 95 percent of my cases are resolved in mediation or settlement conferences, avoiding the cost of trial.

My expertise is just a phone call away. Telephone 877-484-4611 to discuss your case and how a legal day in the life video can help you make the difference in your client’s life. There is no better way to ensure justice and to expeditiously move a case from pre-litigation to settlement.